Blur, one of the most ambitious mixed-reality theater projects of 2025, sparked international conversation for its bold fusion of live performance and mixed reality. Join Agog for a conversation with Blur creators Craig Quintero and Phoebe Greenberg, moderated by Myriam Achard, chief of new media partnerships and PR at PHI, as they unpack the creative, technical, and collaborative forces behind the work.

Co-produced with PHI Studio and partners Riverbed Theatre and Onassis Culture, Blur is an immersive theater experience for ten audience members that blends live performance with virtual and augmented reality. An Official Selection of Venice Immersive at La Biennale di Venezia (2025), Blur examines loss, remembrance, and the ethical boundaries of scientific innovation.

In this talk, attendees will get a behind-the-scenes look into the production’s journey—from co-production and collaboration with international organizations, to assembling a multidisciplinary creative and technical team, to integrating diverse dramaturgical practices across theater, XR, and performance art. The speakers will reflect on what it takes to create immersive works that are emotionally resonant, technically sophisticated, and capable of touring globally.

This program will take place virtually in Agog House, Agog’s world in VRChat, and will also be livestreamed on Agog’s YouTube channel.

About PHI Studio

PHI Studio is a leading catalyst in the field of immersive experiences and XR creation. PHI Studio designs and produces multidisciplinary projects that explore the potential of emerging technologies to open new avenues for storytelling and artistic expression. PHI Studio is committed to collaborating with artists, producers, and partners to foster the creation and development of innovative artworks at the vanguard, shaping the future of the immersive experience.

About Agog

Agog is a philanthropic organization that brings together social-change agents, thinkers, and builders, helping them create new ways to learn, inspire, and collaborate through the use of immersive technologies such as virtual and augmented reality.

Agog House is a persistent world custom-built for Agog in VRChat by ShuShuVR and Niko Lang as a gathering space for connections and conversations that explore the social impact of immersive media. Agog hosts monthly public programs in Agog House that spotlight innovative projects and critical conversations in the XR-for-good ecosystem. These events are free and open to the public, and are also livestreamed on Agog’s YouTube channel for global audiences.

About the Speakers

Phoebe Greenberg, Co-Creator of Blur & Founder and Chief Creative Officer, PHI

Phoebe Greenberg is the founder and chief creative officer of PHI, a unique cultural ecosystem dedicated to the production, dissemination, and exploration of contemporary art. For over 20 years, she has shaped Montréal’s artistic landscape by creating emblematic spaces in the heart of Old Montréal. In 2007, Greenberg established the PHI Foundation for Contemporary Art, known for its ambitious exhibitions, free public access, and strong commitment to both local and international audiences. In 2012, she launched the PHI Centre, a multidisciplinary space where art, music, cinema, and new technologies converge. Driven by her vision, PHI also developed PHI Studio in 2019, a structure dedicated to producing, creating, and touring immersive works on the international stage. In 2025, to unify its identity and prepare for the future, all entities have been brought together under the umbrella of PHI and PHI Studio. Looking ahead to 2029, PHI Contemporain will open its doors—a major cultural project that will bring together PHI’s entire public programming under one roof, further establishing Montréal as a hub for artistic creation and innovation.

Craig Quintero, Co-Creator of Blur & Artistic Director, Riverbed Theatre

Craig Quintero is an interdisciplinary artist working between performance, VR, film, sculpture, photography, and installation art. As the artistic director of the Taipei-based Riverbed Theatre, Quintero has written/directed over 50 original image-based performances. His three 360VR films (All That Remains, 2022, Over the Rainbow, 2023, and A Simple Silence, 2024) have been screened at more than 60 events including Venice Immersive, Tribeca, and SXSW, and won Best Immersive Experience at Luxembourg Film Festival, Best 360VR Film at Kaohsiung Film Fest, and the Panorama Prize at Festival du Nouveau Cinema. He is the co-creator of Blur and a professor of theatre at Grinnell College. 


Moderator

Myriam Achard, Chief, New Media Partnerships & PR, PHI

Myriam Achard is the voice and face of PHI internationally. Her mission is twofold: to promote the development of local and international artistic avant-garde, while paving the way for new creators. Since 2006, she has worked with Phoebe Greenberg to promote PHI’s creative impulse, driven by an ambitious message: to develop and promote artistic innovation in the world. Thanks to its efforts, the group today occupies a prominent place in the artistic avant-garde, both as producer and distributor. PHI exports its creative impulse to three continents, from New York to Tokyo, via Venice. As head of new media partnerships and public relations, Achard travels the world in search of the most innovative and immersive works to present in Montreal.